What Pegada does
Senior capacity for businesses carrying more complexity than the leadership team can spare
Capable founders and management teams know what matters. The constraint to move the needle more often than not is time, bandwidth and a fresh eye.
I work with founders, boards and leadership teams when important business issues cross finance, strategy, operations, cash flow and accountability — when senior thinking, structure and follow-through is needed to move forward.
Typical fit: Founder/Board-led businesses where the issue is important enough to justify senior outside capacity.
Who this is for:
Bring me in when the business has grown to a point where important work needs more senior attention than the leadership team can realistically spare.
This is not about replacing capable people. It is about adding experienced capacity around a defined issue so the team can keep running the business while the important work still moves.
Where I add capacity
Important business issues rarely sit neatly in one box. A cash-flow issue may involve pricing, delivery, debtors, stock, funding, reporting and management behaviour. A growth opportunity may involve strategy, people, systems, risk, capital and timing.
I help hold those connected parts together so leadership can make better decisions and keep important work moving.
Typical areas include:
• Cash flow, working capital and funding pressure
• Pricing, margin and profitability questions
• Growth, expansion and strategic trade-offs
• Project, infrastructure and investment decisions
• Accountability rhythm and execution follow-through
• Situations where finance, operations and strategy are connected
What changes
I am not there to ask clever questions and leave leadership with more work.
I act as a senior sounding board, help test the commercial logic, and push the conversation toward actions that are aligned with the organisation’s goals and capable of changing the current reality.
The value is movement.
Depending on the situation, that may mean:
• Clarifying what actually needs to change
• Testing whether proposed actions will move the needle
• Aligning decisions with the organisation’s commercial goals
• Turning discussion into specific actions, owners and cadence
• Keeping focus on the few actions that matter most
• Making sure finance, operations and strategy are not pulling in different directions
• Staying close enough to help things happen
How the work can start
Most work starts in one of three ways.
1. Business Situation Review
A short, focused review of an important business issue that needs clearer structure. Useful when leadership knows the issue matters, but has not had enough time or space to pull the full picture together.
2. Focused Intervention Support
A defined engagement where I help carry a specific issue forward. This may involve financial analysis, decision support, stakeholder alignment, operating cadence, cash-flow logic, pricing, funding structure or management accountability.
3. Senior Capacity Support
Limited ongoing support for founders, boards or leadership teams who need an experienced outside person to help hold complex business issues with them.
The common thread is simple: add senior capacity, structure the issue, align the next actions with the organisation’s goals, and help the work move forward.
How I work
I work best as a senior sounding board who stays close enough to help things happen.
That means I will test the logic, challenge assumptions, help separate noise from what matters, and push toward actions that are aligned with the organisation’s goals.
I am relationship-driven, but rigorous.
• I respect the people who built the business
• I ask direct questions when the issue needs direct questions
• I help turn discussion into decisions, owners and follow-through
• I keep the focus on actions that can change the current reality
• I bring financial, commercial and operational logic into the same conversation
• I stay close enough to help the work move beyond discussion
Contact
If you have built a business that now needs more senior capacity around a specific issue than the team can currently spare, let’s have a practical conversation.
Email: cvz@pegada.co.za